Dior is one of the leading luxury brands in the world, with a massive presence on social media networks (more than 30 million followers for example on the official Instagram accounts).
With its amazing success in China and the arrival of generation “Z” on the market, Dior teams needed a tool and an innovative partner to start using social media and messaging beyond awarness.
We started in 2018 by connecting the Facebook, Messenger, Instagram and WeChat accounts to Alcméon to analyze & filter in real time the incoming public and private messages sent to the brand and to provide a new multilingual white glove customer service on these channels.
“Before implementing Alcméon, our teams were struggling to filter and answer the increasing number of messages coming from all the different social medias and messaging apps. Now we are able to streamline and process all these interactions in a single platform.”
Archibald Charlet – Dior
A global luxury and "love brand"...
Alcméon as a social messaging hub for the different business units and frontline teams
The tool and the workflow were set up and operational in record time.